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There are plenty of LGBTQ people who are unquestioningly appreciative of anything a business does with the veneer of supporting Pride. It’s a lazy, theoretically high-margin, expensive cocktail with a meager donation.Ī post shared by The Sosta on at 3:01pm PDT Fancy Upper East Side restaurant Regency Bar and Grill is putting out a rosé, sparkling water, and “rainbow fruit skewer” cocktail for $20 and donating just 10 percent of sales to Gay Men’s Health Crisis. If you’re muscling in on a party without paying any mind to the reason behind the rainbow, you’re gay-for-pay.Įven some restaurants who do donate some profits to charity seem to be half-assing it. When asked about their Pride pancakes and giving to charity, a PR rep for Mexican food chain Dos Caminos explained via email “they are purely a celebration of the parade.” It’s hard to tell if they were cognizant of the problems within that statement. But it’s even worse when businesses use Pride to turn a profit without any acknowledgement of the actual history of the month. Straight people who superficially engage with Pride because they love a party is disheartening at best. I understand a swell in mainstream support means Pride - which began as (and continues to be) a protest - muddies the event’s message. As LGBTQ visibility and Pride Parade attendance has increased over decades (even if the current administration refuses to acknowledge Pride), the rainbow motif has become valuable to brands in aid of selling, well, anything.Ī post shared by Dos Caminos on at 8:00am PDT
First, a little context: June is designated as Pride Month because of the Stonewall riots, which took place at the end of June 1969. Three years later, it’s just a rainbow dessert that the bakery uses in Pride-themed advertising, and as such has become gay-for-pay.Īs a gay man who loves gay stuff but has mixed feelings about capitalism, I spend June doing two things: celebrating Pride, and worrying about the commercialization of Pride. The rainbow layer cake at Bouchon Bakery started out gay, invented to celebrate national marriage equality in 2015. The entire menu at Big Gay Ice Cream, which is gay-owned and frequently supports LGBTQ nonprofits, is extremely gay. The rainbow pancakes at Dos Caminos, $18, which give nothing to LGBTQ charities, are gay-for-pay. Sweets by Chloe’s rainbow cupcake, which gives 50 percent of the profits from each one sold to an LGBTQ charity, is gay. This Pride, before diving into a rainbow-frosted cupcake or sipping a rainbow-fruit-skewer-topped rosé cocktail, there’s an important question all New York diners should ask themselves: Is this dessert/drink/meal gay? Or is it gay-for-pay?